PMI offers researchers the opportunity to fund studies on risk reduction

Earlier this month, cigar maker Philip Morris International (PMI) announced the creation of the Investigator Initiated Studies Program (IIS), a program to finance scientific studies on risk reduction.e

A deal with the devil?

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The research and development center of Philip Morris International in Neuchâtel (Switzerland), also called “Le Cube”.
In view of their track record this can make people smile, but it will take a lot of time to get used to it, but tobacco companies are increasingly investing in the sector of risk reduction.

According to PMI, the purpose of this IIS program is “to support and promote studies initiated by researchers working independently or to verify PMI’s scientific data for our risk reduction products”.

The IIS includes in this grant program areas such as aerosol chemistry, toxicology, systems biology, clinical, as well as perception and behaviour and post-marketing surveillance studies of the platforms developed and marketed by PMI.

Refuse this money? “a mistake” for Sally Satel

But Sally Satel, a psychiatrist specializing in addiction and lecturer at Yale Medical University, reacted in another way to this announcement by the American vape kits maker.

At Forbes. com, she believes it would be “a mistake not to use PMI’s money to research safer alternatives than cigarettes to discover new ways to save the lives of smokers.

Although government agencies are already offering grants to investigate safer products,”the focus of this funding is to discover the risks of alternative products rather than their potential benefits,” she says.

Publication of tobacco industry research in scientific journals continues to be controversial

Finally, we will remember the remarks made by Professor Bertrand Dautzenberg at the last GFN in Warsaw, where the question of scientific research financed by the tobacco industry was raised. While Jean-François Etter and Konstantinos Farsalinos were not fundamentally opposed to the publication of Big Tobacco stamped articles in scientific journals, while insisting on the need for independent control, Dautzenberg denounced this type of practice loud and clear:
Given their stormy past, many scientific journals are systematically refusing research funded by tobacco companies.


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The sweet electronic cigarette is a hit with young girls

According to a study conducted in Wales, it seems that using an electronic cigarette with a highly sweet-flavoured liquid would make young girls more easily addicted to nicotine. Since the electronic cigarette has become central to public life, its positive or negative effects have been central to the debate on nicotine addiction and smoking cessation. This can be demonstrated by counting the number of studies that generally lead to controversy about the pros and cons of this new vapor cigarette. The question that keeps coming up again and again is the electronic cigarette helps to stop smoking, is it really a gateway to conventional cigarettes, does it push younger people to experiment with tobacco?


The sweet flavours of vape kits would attract more young people.

Some healthcare professionals at the British National Health Service now believe, after hearing the results of the North Wales Tobacco Control Alliance, that the e-cigarette has normalized nicotine, undoing all the communication work it has done over the past 50 years. In any case, this seems to be the result of a study carried out in 72 colleges to analyse the consumption of electronic cigarettes by the youngest girls, and more particularly the age group of 11 to 12 years.

Up to 10 electronic cigarettes confiscated in 52 colleges

The results of this research reveal an alarming finding. 80% of 13-18 year olds who are familiar with vapor cigarettes know how to buy and experience them. 1 girl from 11 to 12 years old out of 50 already smokes. The majority of those surveyed say that perfumed electronic cigarettes are not as bad as conventional cigarettes and are not harmful.” Redbull, strawberry milkshake, chewing gum, caramel, these sweet flavours attract the youngest and camouflage the taste of tobacco,”recalls the North Wales Tobacco Control Alliance. In this study, 53 college principals participating in the study reported forfeiting up to 10 vape kits per week.

For 60 million consumers, sweet flavours are highly addictive

In France, the same thing happened after a study by the mutual student Smerep arrived at the same conclusions, except that the experiment was carried out with university students. Indeed, 67% of non-smokers confessed that they had tried electronic cigarettes and found them “fun”. The sweet chocolate, strawberry and banana flavours of electronic cigarettes partly explain this craze among the youngest. A study of 60 million consumers carried out in 2011 revealed that sweet flavours encouraged young people to smoke more.

In conclusion

Smoking is the leading cause of preventable mortality in France. He is responsible for 73,000 deaths a year. At 17, one in three young people smoke regularly. However, the results of these studies carried out on both sides of the Channel must be tempered and put into perspective on the additive capacity of sugar. Indeed, we must not lose sight of the fact that electronic cigarettes are a great tool to help tobacco addicts free themselves from the devastating effects of traditional cigarettes. While sweet flavours have a strong addictive power among young people, many studies have shown that electronic cigarettes are far less harmful than traditional cigarettes.

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The vape market is going pretty well


According to a study published by the Xerfi Institute, the French e cigarette market is returning to growth after two years of turbulence. The institute even evokes a favourable context for the future of e cigarettes in France.

A necessary maturation phase

The French e cigarette market posted indecent growth of more than 140%. Like any new market, the vaporizer market has developed in a frenetic, even anarchic fashion. The number of points of sale, marginal in 2010, literally exploded until 2015. The number of signs followed the same trend. And while growth slowed down in 2014, showing a 43.6% increase, it is 2015 that will mark the end of this eldorado.

That year, the French vaporizer market declined by -10%. And the decline, which continued in 2016 to the tune of -5%. This market slowdown has inevitably led to the closure of many points of sale. Some 600 ecig stores would thus have shut down. However, this period of settling is neither surprising nor alarming. It is even perfectly rational for a new market which, after euphoria, needed a necessary structuring to enter a period of maturity.

Prospects for sustainable growth

Far from declining, the e cigarette market is entering a new cycle and seems to be moving towards a stable and sustainable growth phase. This is at least what the various observers agree on and what the Xerfi survey highlights. The Institute anticipates a return to growth in 2017, accentuated in 2018 and in the years to come. From 350 million euros in 2017, electronic cigarette sales could reach 500 million euros by 2020.

These good prospects are justified by a favourable context. The market now benefits from the regulatory framework that was sorely lacking, and the vaporizer has moved away from the gadget product image to become a true mainstream product. Finally, the announced government measures to combat tobacco use, notably the drastic increase in the price of a cigarette pack, undoubtedly benefit the industry’s players.

There won’t be one for everyone

However, not everyone will benefit from this market recovery, as Xerfi points out, pointing to the inevitable pursuit of a “concentration around a few leading brands such as J Well, Vapostore or Clopinette”. Manufacturers of e-liquids will also face extreme competition from the market and saturation of supply. According to Xerfi, there are currently more than 50 national brands on the territory and about 30 foreign brands. In addition, several distributors are now producing their own e-liquid.

In terms of distribution, vape shops are also directly confronted with competition from tobacconists. Many of them have taken the measure of the phenomenon and measured the attractiveness of the product as a reliable alternative to offset the inevitable fall in tobacco sales that would result from the rise in the price of a pack of cigarettes to €10. Undoubtedly, the major assets of the tobacconists are their proximity and an established and loyal clientele. However, according to Xerfi, it is the tobacco giants who should benefit from the incomparable territorial network of 14,000 tobacco offices.

Big Tobacco wants his share of the cake

Tobacco companies have privileged relationships with wholesalers and tobacconists and also have considerable marketing power. Already enjoying leadership in several important markets such as the United States, the United Kingdom, Japan and Eastern Europe, cigarette manufacturers seem to find it more difficult to impose their vapes on Germany, Italy and France, even if they redouble their efforts to penetrate these markets. Xerfi cites in particular Japan Tobacco International’s approach, which “opted for a distribution model in France that is not exclusive to the tobacconists of its e-cig Logic”.

In summary, although the vape market is unquestionably returning to the forefront in France, competition remains exacerbated and the concentration around major brands will continue. They will have to deal with the tobacco industry, which does not intend to let this money slip away and has considerable resources at its disposal. The market should thus continue to structure itself, with the emergence of leading brands and brands that will have to consolidate their position. On the customer side, after the acquisition

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